Mona Lisa With Face Mask

I’ve received dozens of queries over the past few weeks asking me what I’m doing about Coronavirus, so I thought I’d take a few minutes to fill you in…

I’ve been through a few major panics like this before… The first big one for me was the dot-com bubble in 2001. The second was 9/11. And then the third was the crash of 2008.

And now the world is in a panic about a new strain of Coronavirus. Is the panic warranted?

I don’t know.

But here’s what I DO see happening… I see stock markets continuing to fall. I see record amounts of debt and stimulus being issued. I see more borders being closed. I see most flights being cancelled. I see a lot of people and businesses changing their behaviour, and I see a world gripped in fear.

So what am I doing about all of this?

I’m building.

I’m creating more resources to creatively bring an edge to my photography game. Now is the time to invest in building my skills. I’m learning new skills to help me grow professionally.

Why?

Because one of two things is going to happen…

A: This all blows over in a few months and things go back to normal. If this happens and you don’t keep building, you’ve lost 6-12 months of productivity.

B: Things get worse and the world falls into a global economic collapse. If this happens, it will create all kinds of new opportunities for creators like us.


When the dot-com bubble and 9/11 took place, I was young and inexperienced, and I bought into the fear cycle like everyone else. I put my career on hold, hunkered down, and worried about things I had no control over.

That was a poor decision.

But when 2008 happened, I was older and wiser.

By that time, I had learned that times of disruption, panic, and crisis are actually moments of opportunity for those who do the opposite of the herd.

During the Great Depression, most businesses cut back on their advertising campaigns.

The ones that didn’t… The ones that kept advertising… Gained the majority of their industry’s market share and many are still around today.

While their competitors panicked, they BUILT.

While companies hide in their bunkers and cancel projects, opportunities are created for you and I.

At the end of the day, you will always find what you’re looking for.

It’s responsible for filtering the massive amounts of information your sensory organs are throwing at it and selecting the ones that are most important for your conscious mind to pay attention to.

If you look for fear, you’ll find fear. If you look for opportunities, you’ll find them.

In 2008, instead of doing what I’d done in previous downturns, I decided to look for opportunity and I started on my photography journey. It’s the best decision I ever made.

So here’s my advice to you…

Focus on what YOU WANT in the years to come, where you get your energy from.

Do you want to be more creative? Do you want freedom? Do you want security?

Then turn off the news and focus on creating those things!

This panic is shaking up the board, and creating all kinds of opportunities FOR YOU.

If you’d like to follow my lead…

Here’s what I’m doing…

  • I’m creating mood-boards on Pinterest. These are things that I want to try my hands on immediately and I can when I am in Lockdown. Or things I will try my hands on as soon as we are able to move freely. Thereby, I have a huge list of projects to work on and not panicking due to the lockdown.
  • I’m not missing this opportunity to look at and follow the immense knowledge that exists on the internet. There are a bunch of creative people out there. Explore long exposure, HDR, Panorama, macro, water drop, 360 pictures.. Your world is endless. I list some of my resources below. Show some love if you like what you see.
  • Participating in Photography games. These games challenge you to look for different themes and also get inspired from others on how they treat the themes to expand your thinking
  • Starting to learn photo manipulation. Creating something from nothing has always intrigued me. I am starting to learn how to create abstract art from scratch in Photoshop. Sky is the limit here.
  • Remote mentoring a bunch of minds to help them develop their creative side.
  •  Kindling the love for photography in my kids.

In other words, you have a great opportunity at hand to invest in yourself, your skills and learn. Use it to the fullest and you support the government’s initiative to remain at home.

Happy learning!!! 

Here are my resources (beyond Instagram) for inspiration

  1. https://www.behance.net/
  2. https://in.pinterest.com/
  3. https://web.500px.com/
  4. https://www.lensculture.com/
  5. https://www.gettyimages.in/

Youtube Channels to follow

  1. Macro Room
  2. Peta Pixel
  3. Peter McKinnon
  4. 7th Era
  5. Adorama

Photography games that you can play

  1. Indian Academy of Photography (yes, we are running picture of the day contests too on Instagram)
  2. Gurushots